We launched Splits over two and a half years ago, believing that simplifying how creative partners earn and share money would enable stronger collaborations and higher earnings for partners. We were right. Since launching, thousands of creators, collaborators, and agencies have earned nearly $200 million together through Splits.

While great products stem from a company's vision, a successful business also requires healthy margins, substantial market scale, and strong unit economics. Over the last few quarters, our trials with pricing, new platforms, and expanded tools showed that despite Splits's strong interest, the opportunity is too limited to have the impact we sought.

Faced with these realities, we had to choose between either half-heartedly supporting Splits or moving on entirely, though we've made progress. The former wouldn't have been fair to you. We're a startup, consisting of a small but passionate team. Our focus must needs to be where we can make the most significant impact.

Many of you associate Stir as the "splits" company. While Stir is here to stay, in another form, this news may mean the end of us doing business for some time. The entire team here at Stir is grateful for the support, feedback, patience, and opportunity you gave us during this journey, and we’re here to answer your questions as we move forward.